Hilton Tru Brand

It looks like a cross between a hip tech startup and a preschool. Picture bright colors, foozball, giant connect 4, swinging chairs and saying like "We are glad you are here" and "Get in here" greeting you in big bold letters. That's Hilton's new Tru brand. Think Aloft, but more colorful.
There are 30 of these Tru hotels in the United States. We stayed at the one in Syracuse, New York mainly because it had an airport shuttle, free breakfast, and cost under $100 per night - $88 per night exactly. If we had paid with Hilton points, the number listed is 21,000 per night. 
For the budget category, it was quite nice. Definitely extra on the personality and catering to the millennial crowd.

Tru provides FREE coffee, tea, hot chocolate and hot water 24/7. There was a small gym with very nice exercise equipment, laundry facilities, and a complimentary hot breakfast. Breakfast included scrambled and hard-boiled eggs, oatmeal, bagels, donuts, juice, cereal, greek yogurt, and waffle boats.
Waffle boats, according to Tru, are meant to be filled with your favorite toppings including whipped cream, hot fudge, caramel and well, you get the idea.

This hotel smelled new and had cute sayings in the elevator and on the walls.
My 12-year-old thought it was super cool. It was a little over the top for me.

The rooms also catered to the millennial crowd - no closet, lots of USB outlets, shampoo and conditioner dispensers in the bathroom instead of small bottles and hardwood floors.

Beds were quite comfortable as well.
Exercise caution with the overnight door lock when you leave your room. This Tru opened in June 2018 and the door lock in our room was loose so when we tried to reenter our room, it had locked us out. Fortunately, the handyman was able to fix it and had us back in our room in about an hour.
The front desk person was less than gracious during this experience, however.
All that being said, Tru is a fine addition to the brand if you are looking for more hip Hilton.